Comparative Market Analysis
A Comparative Market Analysis (CMA) in real estate is a tool used to estimate a property’s market value by comparing it to similar properties that have recently sold, are currently listed, or were withdrawn/expired in the same area.
Think of it as answering one key question: “What would a buyer realistically pay for this home right now?”
A CMA typically looks at:
Location – same neighborhood or nearby, with similar appeal
Property size – square footage, lot size
Features – bedrooms, bathrooms, upgrades, condition
Age & style – construction year, layout, design
Market conditions – supply, demand, and recent price trends
Real estate agents use CMAs to:
Help sellers price their home competitively
Help buyers make strong, informed offers
Support pricing strategies based on real, current data—not guesses
Unlike a formal appraisal, a CMA is informal, faster, and market-driven, making it a practical guide for pricing and negotiations.